10 Best B2B Affiliate Marketing Programs in 2025
#10 Best B2B Affiliate Marketing Programs in 2025 [Best Networks]
Despite some challenges, affiliate marketing remains a powerful strategy for businesses seeking sustainable revenue streams. In the US alone, affiliate spending is projected to hit 12 billion USD in 2025, with companies selling to other businesses tapping into high-ticket commissions through well-structured affiliate networks. This guide lists the 10 best B2B affiliate marketing programs in 2025, helping you find the most rewarding opportunities to grow your income.
#What is affiliate marketing and how does it work?
Affiliate marketing is a performance-based advertising model in which businesses compensate third-party publishers (affiliates) for generating traffic, leads, or sales through their promotional efforts. Affiliates (marketers) share unique affiliate links via blogs, social media, or e-mail campaigns to direct potential customers to the products or services they promote. In return, they earn a commission based on their results, usually per sale, click, or impression.
#How affiliate marketing works
Instead of handling inventory, customer service, or shipping, affiliates simply share unique links assigned to specific products or services you promote, usually through your website, blog, or social media page. You receive a commission when someone clicks your link and completes an action such as buying or signing up. Affiliate marketing involves three main parties:
- The merchant (or business): The company offering products or services.
- The affiliate (or publisher): An individual or entity that promotes the merchant’s offerings to their audience.
- The customer: The end user who interacts with the affiliate’s content and completes an action, such as a purchase.
The most common models include pay-per-sale (earning a percentage of each sale), pay-per-lead (getting paid when a visitor provides contact information), and pay-per-click (earning money for each click on your link).
#What is B2B affiliate marketing?
B2B affiliate marketing, or business-to-business affiliate marketing, is a strategy where businesses collaborate with affiliates to promote their products or services to other businesses. It allows businesses to leverage affiliate networks for marketing, enabling them to reach other businesses effectively while managing costs and risks.
#What is high ticket affiliate marketing?
High-ticket affiliate marketing involves promoting premium products or services, earning higher commissions per sale, typically ranging from hundreds to thousands of dollars. Examples include luxury goods, software suites, and high-end coaching programs. It focuses on fewer, higher-value transactions, requiring targeted strategies like in-depth content and trust-building due to longer buyer decision cycles. We will also focus on these in this article.
#10 Best B2B affiliate marketing programs
A B2B (Business-to-Business) affiliate marketing program is a partnership in which one business promotes another company’s products or services to its professional network in exchange for commissions on successful referrals.
Unlike B2C (Business-to-Customer) programs, a B2B affiliate program targets companies rather than individual consumers, often focusing on high-value sales with longer decision-making cycles. Here are the 10 best B2B affiliate marketing programs to consider joining in 2025:
#1. Cherry Servers
Affiliate Category: Cherry Servers is a cloud infrastructure provider offering dedicated bare metal cloud servers, virtual servers, and Web3 solutions. Cherry Servers offers a B2B affiliate marketing program that allows partners to earn commissions by referring clients to their cloud infrastructure services.
Details
- Personal affiliate manager: Affiliates receive dedicated support from a personal manager to assist with strategy and provide necessary materials.
- Promotional content: Access to a library of banners and links for product promotion.
- Flexible payouts: Withdraw earnings via PayPal, SEPA, or crypto-friendly options.
- 90-day cookie life: Earn commissions on purchases made within 90 days of a referral link click.
- No earning limits: Unlimited potential earnings with reliable payouts and performance visibility.
- Target audience: Ideal for Web3 and blockchain influencers, Solana ecosystem developers, and server hosting providers.
Commission
Cherry Servers offers a 10% recurring commission on each sale for the lifetime of the referred client.
#2. HubSpot Affiliate Program
Affiliate Category: HubSpot is a high-demand B2B, CRM, marketing, and sales software. This B2B affiliate network is tailored for content creators, bloggers, and digital marketers who aim to monetize their content by promoting a leading CRM and marketing platform.
Details
- Commission structure: Earn a 30% recurring commission for up to one year on each customer referred.
- Cookie duration: A 180-day cookie window allows ample time for referrals to convert.
- Support and resources: Access to a comprehensive resource center with over 400 creative assets, including banners and demo videos to aid in promotion.
- Affiliate tiers: Opportunities to advance to higher tiers(Super and Elite) with additional bonuses and custom commission rates based on performance.
Commission
One of the best B2B affiliate programs, HubSpot offers a 30% recurring commission for up to one year per sale.
#3. Shopify Affiliate Program
Affiliate Category: Shopify’s affiliate program falls under the e-commerce and SaaS (Software-as-a-Service) categories. It’s most suitable for content creators, educators, influencers, and entrepreneurs who promote Shopify’s platform to help businesses set up and scale online stores.
Details
- Free to join with a simple application process
- Suitable for businesses looking for B2B SaaS affiliate programs
- Unique tracking links with a 30-day cookie window
- Provides access to exclusive affiliate resources, including banners, content, and training
- Ideal for bloggers, YouTubers, and educators in e-commerce, digital marketing, or entrepreneurship
- Affiliates earn commissions for referring new Shopify merchants who sign up for a paid plan
- Payouts are made via PayPal or bank transfer
Commission
Affiliates on Shopify earn an average of $150 for each new Shopify Plus customer and a fixed bounty for standard plan referrals. The program offers competitive payouts with no cap on earnings.
#4. Amazon Associates Affiliate Program
Affiliate Category: Amazon affiliate program focuses on e-commerce retail. It’s a dominant player in the retail space, offering affiliates access to a vast range of physical and digital products.
Details
- Massive product range: Affiliates can promote millions of products across numerous categories, providing flexibility in content focus.
- User-friendly tools: The program offers an intuitive dashboard, comprehensive reporting, and deep-linking tools to track performance and conversions.
- Global reach: Available in multiple countries, Amazon provides localized stores that allow affiliates to tap into diverse markets.
- Broad purchase window: While the standard cookie duration is 24 hours, any additional purchase made during the session can also generate commissions, even if they’re on different products than the one directly promoted.
- Support and training: Amazon provides a wealth of documentation and support, helping both new and experienced marketers optimize their strategies.
Commission
Commissions on Amazon vary significantly by product category, typically ranging from about 1% for highly competitive segments like electronics up to 10% or more for categories like luxury beauty and Amazon devices. In addition to standard commissions, there are occasional bonus structures for promoting specific Amazon services, such as Prime sign-ups or Kindle Unlimited, which can further enhance earnings.
#5. GetResponse Affiliate Program
Affiliate Category: GetResponse focuses on email marketing and automation tools. Its affiliate program is designed for digital marketers, bloggers, and content creators specializing in email marketing and online business solutions. It allows affiliates to earn recurring passive income by referring users to one of the leading email marketing automation platforms in the world.
Details
- Free to join with a straightforward application process
- Extensive promotional assets available, including banners, text links, and email templates
- Utilizes a generous 90-day cookie policy for reliable referral tracking
- Recurring commissions are paid monthly for up to 12 months per customer
- Ideal for affiliates with audiences interested in email marketing, lead generation, and automation
Commission
Affiliates earn up to 60% commission on each referred customer’s subscription payments, with bonuses and flexible payout options to boost revenue further.
#6. SEMrush Affiliate Program
Affiliate Category: SEMrush focuses on SEO and digital marketing tools. Its affiliate marketing caters to digital marketers, SEO professionals, bloggers, and content creators passionate about search engine optimization and online marketing. It’s designed for those who want to earn passive income by promoting one of the leading SEO and marketing tool platforms globally.
Details
- Free to join with a straightforward registration process
- Provides a dedicated affiliate dashboard with real-time tracking and reporting -Access to extensive promotional assets, including banners, landing pages, and content guidelines
- Uses a generous tracking cookie (120 days) to ensure conversions are captured
- Ideal for SEO experts, digital agencies, and marketing bloggers looking to monetize their audience
Commission
SEMrush offers a competitive $200 commission on each sale, plus $10 for every free trial sign-up.
#7. BigCommerce Affiliate Program
Affiliate Category: BigCommerce is an e-commerce platform for B2B businesses. Its affiliate program is geared toward e-commerce bloggers, digital marketing agencies, and influencers targeting online retailers and entrepreneurs. It enables affiliates to monetize their platforms by referring businesses interested in the mentioned niches.
Details
- Free enrollment with a simple application process
- A range of marketing resources is available, including banners, text links, and detailed product guides
- Features an intuitive affiliate dashboard for tracking referrals and performance
- Utilizes cookies to monitor user activity and ensure proper attribution
- Ideal for content creators and agencies specializing in e-commerce and online retail solutions
Commission
Affiliates receive a generous one-time commission of up to $1500 for each qualified referral who signs up for a paid BigCommerce plan.
#8. Grammarly Affiliate Program
Affiliate Category: Grammarly is a writing assistance software. Its affiliate program is a performance-driven initiative tailored for bloggers, content creators, educators, and digital marketers who focus on writing and language tools. It allows affiliates to promote an industry-leading, AI-powered writing assistant, appealing to a global audience that values clear, effective communication.
Details
- Available both in-house and through networks like ShareASale and Commission Junction
- Provides a 90-day cookie window with cross-device tracking and high conversion rates (20-30%)
- Affiliates earn commissions on both free account sign-ups and premium upgrades
- Includes performance incentives, cash bonuses, and exclusive discounts for top performers
- Comprehensive promotional materials are available, including banners, text links, and landing pages for easy integration
Commission
Affiliates earn $0.20 per free registration, $20 per premium upgrade, and a $25 activation bonus. Commissions are paid monthly through various methods, making Grammarly a highly rewarding program for successful referrals.
#9. FreshBooks Affiliate Program
Affiliate Category: FreshBooks is a cloud accounting software for small businesses and freelancers. Its affiliate program is designed for digital marketers, bloggers, and finance-focused content creators promoting a leading cloud-based accounting software. It’s geared toward small business owners, freelancers, and solopreneurs, offering a chance to earn commissions by referring users to an intuitive, feature-rich financial management solution.
Details
- Offers commission on both free trial sign-ups and paid subscriptions
- Commissions range from $5 - $10 per trial lead to up to $55 - $200 per paid subscription, depending on the chosen plan
- Features a generous 120-day cookie window to ensure long-term conversion tracking
- Provides a user-friendly dashboard with real-time reporting and a suite of marketing materials
- Available through prominent affiliate networks, with a low payout threshold of $50 and monthly payment options
Commission
Affiliates earn from $5 to $10 per free trial, and this can go to $55 - $200 per paid referral. Commissions are based on successful conversions and are paid monthly once the $50 threshold is met. FreshBooks offers a rewarding opportunity for affiliates targeting the small business and freelance markets.
#10. LinkedIn Learning Affiliate Program
Affiliate Category: LinkedIn Learning focuses on B2B-focused professional training and certification. The affiliate program is ideal for content creators, educators, and professional development bloggers who aim to promote online learning. With LinkedIn’s trusted brand and vast library of expert-led courses, affiliates can help professionals and students upskill while earning competitive commissions.
Details
- Promote a premium online education platform offering thousands of courses in business, technology, and creative fields.
- Affiliates earn commissions on both free trial sign-ups and course purchases, with marketing tools such as banners, deep links, and tracking dashboards provided through networks like Impact or Awin.
- The program features a 30-day cookie period, ensuring you receive credit for referrals that convert within a month.
- Suitable for bloggers, influencers, and website owners focusing on professional development and lifelong learning.
Commission
Affiliates earn approximately $10 per free-trial sign-up and up to 35% commission on course purchases. Commissions are paid monthly via various methods, including direct deposit and PayPal, making it a suitable opportunity for affiliates targeting a global, education-focused audience.
#How to get into affiliate marketing?
Affiliate marketing provides affiliates an opportunity to earn passive income by promoting products or services they trust without the need to create or manage an inventory. It also allows companies to reach wider audiences at a low cost, since they only pay for measurable results like sales or leads.
Here are the steps to get into affiliate marketing:
Affiliate enrollment: Affiliates sign up for an affiliate program provided by the merchant or an affiliate network. Promotion: Affiliates promote the merchant’s product or service using various methods like blog posts, videos, social media posts, or e-mail campaigns. Customer action: When a potential customer clicks on the affiliate’s link and completes a desired action, such as buying or signing up, it is tracked using cookies and analytics tools. Commission payment: The merchant compensates the affiliate based on agreed terms, usually a percentage of the sale or a fixed fee per lead or click.
#In Conclusion
Choosing the right B2B affiliate program is crucial for long-term success. As the affiliate landscape evolves, banking on data-driven insights and building strategic partnerships will empower you to capture emerging opportunities.
Focus on networks offering robust tracking, competitive commission rates, and industry alignment to maximize gains. These top networks provide the necessary tools and support to scale your efforts, drive quality leads, and boost revenue.
